Using Shopify with a large inventory of some 2000+ SKU’s, complex filtering requirements, a product filter app which incorrectly self canonicalized, an absolute necessity for a shop by brand and shop by product type, and, a bespoke in-house POS system which controlled stock on and offline.
As a result, like in so many other similar scenarios, the hificentre.com store was riddled with the typical Shopify technical SEO issues you’d expect to see in such a scenario which prevented the store from scaling organically, and any other channel for that matter.